We’re the picky friends at the dog park.
Furify started in 2021 when our founder’s Golden Retriever, Barnaby, ate a “certified indestructible” chew toy in exactly 14 minutes. We realized the pet industry is full of great marketing and terrible products. We’re here to fix that.
The Mission
To create the most trusted, scientifically-backed, and stress-tested library of pet product reviews on the internet. If we wouldn’t give it to our own pets, we won’t tell you to buy it.
The Vision
A world where “long-lasting” actually means more than a week, and where pet ingredient labels are as transparent as human food labels.
01. Brutal Honesty
Brands hate us. Readers love us. We don’t accept payment for positive reviews. Ever.
02. Safety First
We consult with two different veterinarians before recommending any ingestible product.
03. Real Testing
No “researching online reviews.” We buy physical products and use them until they break.